Matcha powder up close. Anton holding Matchatori pouches in a tea field, Mt Fuji behind at dawn
Anton, one of the founders, with the first pouches by Mount Fuji.

Matcha from small family farms in Japan.

We help small matcha producers in Japan reach the rest of the world. We chose all our matcha ourselves, on site with the producers.

Shop matcha
4.9 out of 5 749 reviews
6 matcha teas in stockfrom 4 regions in Japan
Ships from Swedensame working day if ordered before 13:30 CET

Matcha Weeks.

  • 10% off3 pouches or more
  • 20% off5 pouches or more

Mix any teas – sale teas count too.

See all teas

How do you drink your matcha?

An iced matcha latte in a glass with a straw.

As a latte

Teas that go well with milk.

See all for lattes
Freshly whisked matcha with fine foam in a white bowl, the bamboo whisk beside it.

With just water

As usucha (thin tea) or koicha (thick tea), whisked with just water.

See all for water
A hand whisking matcha in a pale bowl, seen from above.

Never tried it?

Matcha, whisk and whisk holder in one bundle.

See the starter bundle

Japan changed our direction. Twice.

We don’t choose the producers who can make the most or give us the best price. We choose the ones who care the most, and you can taste it in our teas.

“Every time I go to Japan I realise how little I know, and how complex it all is.”

Anton, one of the founders
Read the full story
Hands picking young tea leaves.

What customers say

4.9 out of 5 Read 749 reviews

“So much umami when you drink it as usucha.”
About No 6 · Okumidori · Translated from Swedish
“This one is sweeter and buttery, a little like pistachio!”
About No 1 · Superior · Translated from Swedish
“The nutty undertone – it adds such a warm, comforting layer.”
About No 2 · Traditional

Choose how you want to start

Each step has everything from the step before, plus a little more.

  1. For your first matcha

    Matcha, bamboo whisk and whisk holder. What you need to start.

    Makes about 20 cups

    €59,90

  2. For your daily matcha

    Everything in step 1, plus matcha bowl, strainer and bamboo spoon.

    Makes about 20 cups

    €99,90

Words we brought home from Japan

  • 一期一会

    ichi-go ichi-e

    One time, one meeting. A saying from the tea ceremony: every moment with someone happens only once, so make the most of it.

  • 和敬清寂

    wa kei sei jaku

    Harmony, respect, purity and tranquillity – the four ideas at the heart of the way of tea.

  • 侘寂

    wabi-sabi

    The beauty of what is simple, imperfect and changing. It’s why every handmade bowl looks a little different.

  • 旬

    shun

    The moment something is at its very best. For tea, that is the first harvest of spring.

  • 一服

    ippuku

    A bowl of tea – and a small pause in the day.

  • おもてなし

    omotenashi

    Hospitality from the heart: thinking of the guest before they need to ask.

  • 渋い

    shibui

    A quiet, understated beauty that grows on you the longer you look. It’s also the name of our Shibui bowls.

  • 茶道

    sadō

    The way of tea: making and serving tea with full attention.

  • 間

    ma

    The space in between. The pause that gives everything else its shape.