No 1. Superior Ceremonial Grade Matcha 40g

Luxurious, radiant & rich

(67)

€49,95

In stock - Ready to be shipped

Free shipping from 59€ / 599SEK / 499DKK

Pay securely using credit card, Klarna or PayPal

TLDR – How to choose the right matcha:

Beginners: No 1, No 2, No 4, No 10
Best for drinking straight: No 2, No 6, No 10
Mid-range favourites: No 4, No 5, No 9
Best budget options for lattes: No 3, No 12
Explore something new: No 7, No 8

Which matcha should I choose?

Matcha is a bit like wine. Its flavour is shaped by origin, cultivar, shading, weather and how the leaves are harvested and handled. Every detail influences the final taste, which is why each of our matchas has its own character.

All our matcha is high quality, so you can’t really go wrong. There is no “standard” matcha in our range. Each one offers a different expression, and we always recommend trying a few to find the style you enjoy most.

Higher-priced matcha usually reflects higher leaf quality and flavour depth, but your choice should also depend on how you plan to drink it.

If you’re new to matcha, here are the most approachable options:

No 1 Superior Ceremonial Grade – fresh, soft and elegant
No 2 Traditional Ceremonial Grade – creamy, round and nutty
No 4 Signature Ceremonial Grade – warm, nutty and balanced
No 10 Awakening Ceremonial Grade – naturally sweet, silky and very easy to enjoy straight or in a light latte

If you drink your matcha straight, consider these refined and more complex options:

No 2 Traditional Ceremonial Grade
No 6 Okumidori Ceremonial Grade
No 10 Awakening Ceremonial Grade – smooth, sweet and exceptionally delicious when enjoyed pure

If you want excellent quality at a mid-range price:

No 4 Signature Ceremonial Grade
No 5 Everyday Ceremonial Grade
No 9 Mt Fuji Ceremonial Grade

If you want a good matcha for lattes at a lower price:

No 3 Latte Grade Matcha
No 12 Signature Latte Grade Matcha

If you want to explore something new and discover unique cultivars:

No 7 Tsuyuhikari Ceremonial Grade – bright and clean
No 8 Yabukita Ceremonial Grade – bold and aromatic

Luxurious ceremonial grade matcha

Vibrant green color & low bitterness

Full of antioxidants & jitter-free energy

One bag provides approximately 20 servings

Cultivars: Yabukita, Okumidori, Saemidori

Harvest: First harvest (Ichibancha)

This superior ceremonial-grade matcha showcases the finest tea cultivation in Kagoshima. Grown in fertile volcanic soil and meticulously processed, it offers exceptional purity, depth, and refinement.

With a smooth, creamy mouthfeel, it delivers a perfect balance of umami, gentle bitterness, and natural sweetness. Its vibrant green color reflects its premium quality, while notes of artichoke, moss, and young greens, with a hint of toasted hazelnut, create a complex yet delicate flavor.

As one of the highest-quality matcha offerings, this luxurious ceremonial-grade matcha is crafted for those who seek an authentic, elevated tea experience. Its silky texture and deep, lingering finish make it perfect for traditional whisked matcha.

Flavor Profile: Delicate | Refined | Creamy
Aromatic Notes: Moss | Young Greens | Hazelnut

Origin: Kirishima Mountains Kagoshima, Japan

The Kagoshima region in Japan is renowned for producing high-quality matcha, valued for its smooth, balanced flavor and vibrant green color. Its fertile volcanic soil and ideal climate create a matcha with natural sweetness, rich umami, and exceptional depth.

At Matchatori we offer several matchas because, just like wine, each region and cultivar has its own flavour. Soil, climate and craftsmanship shape the taste – from soft and sweet to vibrant and mineral. Our range lets you explore Japan’s different terroirs, one bowl at a time.

Flavour profile

Bitterness

Sweetness

Astringency (sharpness/briskness)

Floral

  • Net weight

    40g

  • Harvest

    First harvest (Ichibancha)

  • Cultivars

    Yabukita, Okumidori, Saemidori

  1. Sift 2 g of matcha into a bowl.
  2. Add 75 ml of water at around 80 °C and whisk for about 30 seconds.
  3. Add more water or your choice of milk, then enjoy.

Adjust to your own taste. Everyone likes it a little different. If it’s your first time, start with less matcha and increase gradually as you find your perfect balance.

100% matcha (green tea) from Japan

Matchatori comes in kraft paper bags rather than tins, which reduces environmental impact and logistics costs, ultimately benefiting the planet and offering you a more affordable price.

Matchatori

Bad Matcha

OUR PROMISE

Vibrant green matcha

Our matcha stands out for its vibrant green color, a sign of true freshness and careful cultivation. The deep hue comes from high chlorophyll levels that develop when the leaves are shaded before harvest.

Matcha that looks pale or brown often lacks this freshness and is made from older or lower-quality leaves. The color is one of the clearest signs of genuine quality — and ours shines bright.

Matcha specifications

Find out more about this matcha, where it comes from and how to enjoy it at its best.

Product name

No 1. Superior Ceremonial Grade Matcha 40g

Net weight

40g

Area

Kagoshima, Japan

Harvest

First harvest (Ichibancha)

Cultivars

Yabukita, Okumidori, Saemidori

Best for

Usucha (thin tea), Koicha (thick tea) & Lattes

Japan + matcha = 💚

Japan’s mastery of matcha comes from centuries of knowledge, perfect growing conditions and generations of skilled tea makers. It reflects a deep national dedication to turning green tea into something far more than a drink, a refined and meaningful part of Japanese culture.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Wabi-sabi (侘寂) - Embrace imperfection. In matcha, beauty lies in simplicity and natural flaws, reminding us to appreciate life as it is.

Energize, Focus, and Thrive

Caffeine + L-theanine = 💚

Matcha’s unique combination of L-theanine and caffeine supports a state of calm focus, making it an ideal choice for mindful moments.

A Natural Antioxidant Powerhouse 🍵

Matcha is a natural source of antioxidants, which help protect your body from free radicals and oxidative stress, contributing to overall vitality.

Rich in chlorophyll 🍃

Matcha is rich in chlorophyll, the green pigment in plants, which has been traditionally associated with cleansing properties and vitality.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

Ichigo Ichie (一期一会.) - Reminds us to treasure each unique moment, just as the mindful preparation and enjoyment of matcha tea celebrates the fleeting beauty of the present.

How to use Matchatori

Step 1

Add 1/2 teaspoon (approximately 2g) of matcha into a bowl. While sifting is usually suggested to achieve a smooth and clump-free consistency, Matchatori’s incredibly fine powder is crafted to be whisked easily without the need for sifting, saving you time while still delivering a perfect result.

Step 2

Pair tThe preferred matcha whisking technique is the "M" or "W" motion, where you whisk briskly in a zigzag pattern using light wrist movements to create a smooth, frothy layer with no clumps or large bubbles.ext with an image to focus on your chosen product, collection, or blog post.

Step 3

If you prefer a lighter consistency, add more water, or for a creamier texture, use your favorite milk—whether dairy or plant-based. Stir thoroughly to ensure a smooth blend, then take a moment to savor and enjoy your matcha!

High Elevation & Misty Mountains

Tea fields at higher elevations, like those in the Kirishima Mountains of Kagoshima, enjoy cool air, gentle mists, and frequent rainfall that create ideal conditions for growing premium matcha. The slower leaf growth in this environment increases chlorophyll and amino acid levels, giving the matcha its deep green color, rich umami, and smooth, naturally balanced taste with less bitterness.

THE ORIGIN OF MATCHATORI

Kagoshima, Japan

The Kirishima Mountains in Kagoshima Prefecture on the southern tip of Kyushu are known for their pure environment and volcanic soil, making them an ideal place for growing high-quality matcha. The high elevation and cool mountain air together with the soft mist slow the growth of the tea leaves and bring out a natural sweetness and depth of flavor.

Matcha from Kirishima is known for its bright green color, rich umami and smooth slightly nutty taste. The fertile mineral-rich soil and the farmers’ focus on organic cultivation give it a clean and well-balanced flavor with a fresh green character. While rooted in long tradition, Kirishima’s tea producers continue to innovate and create matcha that is both genuine and exceptionally high in quality.

Anton & Sasha - the founders of Matchatori at the tea fields in Japan
Anton & Sasha - the founders of Matchatori at the tea fields in Japan

1/1

OUR STORY

The Journey to Matchatori

Matchatori was born from a journey—both literal and personal. It all started when Anton, feeling lost in life, booked a spontaneous solo trip to Japan. He didn’t know what he was looking for, but once there, matcha found him. From the quiet corners of traditional tea houses to the vibrant streets of Tokyo, he discovered something more than just a drink—he found a way of life.

Frequently asked questions

Matcha is a finely ground powder made from shade grown green tea leaves.

Unlike regular tea, where the leaves are steeped and then removed, matcha is whisked directly into water so you drink the entire leaf and all of its natural nutrients and antioxidants.

Good matcha has a bright, vivid green color and a smooth, silky texture. The taste should be rich and naturally sweet with a gentle umami and very little bitterness.

Most importantly, true matcha always comes from Japan. Every Matchatori blend meets these standards, made with care and attention to quality from start to finish.

Both come from the same plant but are grown and enjoyed in different ways. Matcha is shade grown, which increases its chlorophyll and amino acids and gives it a deeper flavor and more nutrients.

It is also consumed as a powder, meaning you drink the entire leaf. Regular green tea is steeped in water, so you only get part of the leaf’s natural benefits.

We focus entirely on high quality matcha and offer a range of ceremonial grade options to suit different preferences. Most of our matchas come from the first harvest, which ensures exceptional color, aroma and taste.

We also offer a few premium latte grade matchas made from either first and second or pure second harvests, perfect for everyday lattes.

Our matcha comes directly from family owned farms across Japan in Kagoshima, Yame, Fuji Shizuoka and Asahina Shizuoka.

Each region has its own unique character and flavor, and our family of tea growers continues to grow as we discover new partners and harvests.

Ceremonial grade is the highest quality, bright in color and smooth in taste, made for traditional preparation with just water.

Premium or latte grade is slightly less delicate but still smooth and flavorful, perfect for lattes and everyday drinking.

Culinary grade is more robust and slightly bitter, ideal for recipes, desserts or smoothies.

A bamboo whisk helps you create the smooth and frothy texture that makes matcha so special. While a milk frother or blender also works well, a chasen gives a finer, more even foam and a more authentic experience. The most important thing is to enjoy the ritual in a way that feels right for you.