Asahina, Japan2 cultivars
Matcha Weeks
No 10. Awakening Ceremonial Grade Matcha 40g
Fresh, sweet, round
- Sweetness
- 5 out of 5
- Umami
- 4 out of 5
- Bitterness
- 1 out of 5
- Body
- 4 out of 5
Price before discount:
€49,90
€44,90
€112,25/100 gincl. VAT
Makes about 20 cups (1 cup = 2 g)
Number of pouches
Mix any teas – the discount still applies. Every matcha pouch in your cart counts towards the discount.
Email us at help@matchatori.com and we’ll swap it for another tea. The swap is once per customer. If the new tea costs more, you only pay the difference.
In stock · Order before 13:30 for dispatch from Sweden the same working day.
Ships from our warehouse in Sweden
No customs within the EU
Free shipping from €79,90
Shipping. €4,90 to a pickup point · free from €79,90. Home delivery available; final price at checkout.
Delivery. In-stock items ordered before 13:30 CET are dispatched the same working day. Delivery options, cost and estimated arrival are shown at checkout for your address. Any pre-order information on the product takes priority.
Each pouch is nitrogen-flushed and sealed with a food-safe oxygen absorber (Ageless) inside, to keep the tea fresh for as long as possible.
Payment. Pay by card, Klarna or PayPal. Available options are shown at checkout.
Returns. You have a 14-day right of withdrawal from the day you receive your order. Unopened pouches and unused tools in their original packaging can be returned, but an opened pouch of matcha cannot, as it is a food product. Email help@matchatori.com with your order number before sending anything back.
We have a 14-day return policy, which means you have 14 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return, you can contact us at help@matchatori.com.
If your return is accepted, you can either return the package directly to us at your own expense or request a paid return label from us.
Items sent back to us without first requesting a return will not be accepted.
You can always contact us for any return question at help@matchatori.com.
Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
Certain types of items cannot be returned, like perishable goods (such as food, flowers, or plants), custom products (such as special orders or personalized items), and personal care goods (such as beauty products). We also do not accept returns for hazardous materials, flammable liquids, or gases. Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items or gift cards.
Exchanges
The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.
European Union 14 day cooling off period
Notwithstanding the above, if the merchandise is being shipped into the European Union, you have the right to cancel or return your order within 14 days, for any reason and without a justification. As above, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. This process can take up to 14 days.
If approved, you’ll be automatically refunded on your original payment method within 10 business days. Please remember it can take some time for your bank or credit card company to process and post the refund too.
If more than 15 business days have passed since we’ve approved your return, please contact us at help@matchatori.com.
Returns for "Buy More & Save" Discounts
If you return any items purchased as part of a "Buy More & Save" promotion, the discount will be recalculated based on the number of items you keep. The final price of the retained items will be adjusted accordingly to reflect the correct pricing tier.
This superior ceremonial-grade matcha showcases the finest tea cultivation in Kagoshima. Grown in fertile volcanic soil and meticulously processed, it offers exceptional purity, depth, and refinement.
With a smooth, creamy mouthfeel, it delivers a perfect balance of umami, gentle bitterness, and natural sweetness. Its vibrant green color reflects its premium quality, while notes of artichoke, moss, and young greens, with a hint of toasted hazelnut, create a complex yet delicate flavor.
As one of the highest-quality matcha offerings, this luxurious ceremonial-grade matcha is crafted for those who seek an authentic, elevated tea experience. Its silky texture and deep, lingering finish make it perfect for traditional whisked matcha.
Flavor Profile: Delicate | Refined | Creamy
Aromatic Notes: Moss | Young Greens | Hazelnut
No 1. Superior Ceremonial Grade Matcha 40g
Excerpts from reviews by verified buyers, collected through Junip.
We visit every producer we work with, several times a year.
We’re Anton and Sasha. We work with small, family-owned producers in Japan and visit them several times a year. We’d love to help you find your favourite.
Finding really good matcha means a lot to me. I travel to Japan several times a year, taste on site and meet the families who grow the tea. The people behind the matcha matter enormously to us, and you can taste it in the cup.
We don’t choose the producers who can make the most or give us the best price. We choose the ones who care the most, and you can taste it in our teas.
Ours shouldn’t: Anton leaves out teas that taste of grass, seaweed or the sea. Some matcha does, usually when it has gone stale or is made with water that is too hot. A light, sweet scent of nori is normal, though: it comes from the shading before harvest. Try 70–80 °C and 2 g of powder.
Each pouch is nitrogen-flushed and sealed with a food-safe oxygen absorber (Ageless) inside, to keep the tea fresh for as long as possible.
A tea bush is harvested several times a year. Each harvest gives different leaves, and you can taste it. All our matcha comes from the first two harvests.
Email us at help@matchatori.com and we’ll swap it for another tea. The swap is once per customer. If the new tea costs more, you only pay the difference.
Before you buy
Anton, one of the founders
I’m picky. I like sweet, umami-rich and nutty notes, and most of our teas have that profile. Matcha that tastes of grass, seaweed or the sea, I leave out.
Finding really good matcha means a lot to me. I travel to Japan several times a year, taste on site and meet the families who grow the tea. The people behind the matcha matter enormously to us, and you can taste it in the cup.
Not sure which tea? Email me at help@matchatori.com and I’ll help you choose.
Smooth and full-bodied, with a beautiful green colour and high quality. Two find it expensive.
The dots run from 1 (a little) to 5 (a lot). Intensity shows where the tea sits among our teas, from mildest to strongest. It isn’t the same as body: a full tea can be mild.
How green is this matcha? Deep, vibrant green
Midori (緑) means green in Japanese. The scale shows where this matcha sits among matcha in general, from yellowish to deep green. Deep green matcha usually comes from young leaves that were shaded for a long time before harvest. More about colour
Every step, from the tea bush to the bowl, shapes the taste.
A few weeks before harvest the tea bushes are covered, either directly on the bushes or with a frame above them, tana. With less sun the leaves form more chlorophyll and keep more theanine, an amino acid that gives umami. At the same time fewer catechins form, which give bitterness.
The first spring harvest, ichibancha, in April–May gives the softest leaves. Later summer harvests give stronger leaves that often suit a latte. The leaves have to reach the factory quickly, before they start to oxidise.
The same day as the harvest, the leaves are steamed briefly. The heat stops the enzymes that would otherwise turn the leaves brown, the same process that darkens a cut apple. Steaming is what keeps Japanese tea green; in China green tea is more often pan-fired, which gives a different taste.
The dried leaves are shaken and sieved. Stems and veins are sorted out, leaving thin, brittle leaf flakes: tencha. Tencha is the raw material for all matcha; by the Japanese definition, matcha is ground tencha, not just any green tea.
The tencha is ground into a very fine powder. Traditionally this is done in a stone mill, ishi-usu, which grinds only a few tens of grams an hour so the leaves do not heat up. Other mills exist too. Japanese research shows that the particles usually end up around 10–20 micrometres; that decides how smooth the matcha feels and how it foams.
Try this matcha with just water first, so you can get to know its flavour.
Choose a recipe. Ingredients and steps appear once you choose.
1 serving · a starting recipe
1 serving · a starting recipe
1 serving · a starting recipe
1 pouch about 20 days
The recipes above start from 2 g with water and 3 g in a latte.
Too strong? Add a little water. For a latte with more matcha flavour, try less milk.
If you want to compare cups, weigh the matcha and change one thing at a time: the amount of water or the temperature.
Between cups. Seal the pouch well and keep it cool, dry and dark, away from strong smells. Follow the storage advice and best-before date on the packaging.
The place behind your matcha
Kagoshima is at the southern tip of the island of Kyushu. The landscape is shaped by volcanoes such as Sakurajima, and the soil contains volcanic ash. The warm climate means the tea harvest starts early in spring, and the prefecture is one of Japan’s largest tea regions.
buttery, pistachio, velvety
”This one is sweeter and buttery, a little like pistachio!”From a customer review · Translated from Swedish
A cultivar is a cultivated variety of the tea plant, such as Yabukita or Okumidori. A matcha can contain one cultivar or a blend. Use the cultivar and harvest information alongside the tasting notes when comparing our matchas.
What the names mean


All matcha looks a little different. The colour changes with the cultivar, the region, the harvest and how long the plants were shaded, which is why even our own teas look different side by side.
But the difference between green and yellow says a lot. A deep green matcha comes from young leaves that were shaded for a long time. A yellower matcha is usually of lower quality: the leaves often come from a later harvest, were shaded for a shorter time, or the tea has grown old. We taste every tea before it gets a number from us, and colour is one of the things we look at.
Answers about the product and your order.
Filter by topic
28 questions to explore
Yes. All our matcha comes from Japan, and for every tea we state the region and cultivar: Yame in Fukuoka, Kagoshima, and Fuji and Asahina in Shizuoka. Matcha is not a protected name in the EU, so always check which country the tea comes from, not just the word matcha.
Start with a tea whose flavour comes through the milk. No 3 · Latte is made for exactly that. You can also use ceremonial matcha if you like the result.
Start with No 2. It is round and creamy and tastes lovely with just water. If you want more depth and umami, move on to No 6.
Region, cultivar and harvest make each tea taste different. Some are made for lattes, others for drinking with water. That’s how you find your favourite. Anton chooses every tea himself.
For matcha with water, start with 2 g and 75 ml water. For a hot latte, try 3 g, 100 ml water and 100 ml milk. These are starting recipes: adjust one amount at a time to suit your taste.
Around 80 °C is a good starting point. No thermometer? Let the water stand for 3–4 minutes after boiling, or mix three parts boiling water with one part cold. Hotter water brings out more bitterness, so if the cup tastes harsh, try slightly cooler water next time.
Sifting breaks up dry clumps before you add liquid. Use a small dry strainer, then mix the powder with a little water before adding the rest. It helps make the drink smoother.
Blend the sifted powder with a little water, then add the remaining measured water. Whisk back and forth with a relaxed wrist. Avoid pressing the whisk tines hard against the bottom of the bowl.
Yes. Whisk 3 g matcha with 100 ml water, then pour over ice and 100 ml cold milk or plant-based milk. Mix the matcha base before adding the ice to avoid dry clumps.
Use whichever milk or plant-based milk you like. Oat milk has a lot of its own flavour and sweetness, so if you want to taste more matcha, use a little more powder or less milk, or try almond or soy. Barista versions froth best and are less likely to curdle.
Umami describes savoury fullness. In matcha it is one part of the flavour, alongside green notes, sweetness, bitterness and texture. Tasting notes describe associations; they are not a list of added ingredients.
Ours shouldn’t: Anton leaves out teas that taste of grass, seaweed or the sea. Some matcha does, usually when it has gone stale or is made with water that is too hot. A light, sweet scent of nori is normal, though: it comes from the shading before harvest. Try 70–80 °C and 2 g of powder.
The sweet aroma of nori or cooked corn is the shade aroma, called ooika in Japanese. When the tea bushes are shaded before harvest, a compound forms in the leaves that becomes dimethyl sulfide when the leaves are steamed and dried, and Japanese tasters look for it. If the matcha instead smells rancid, dusty or musty, it has usually become old, warm or damp. Contact us if it is a pack you have just received.
Bitterness and astringency come mainly from catechins and caffeine, which are drawn out more in water above about 80 °C, while the umami comes through at lower temperatures. Try 70–80 °C and a little less powder, and change one thing at a time. Old matcha and later harvests can also taste more bitter.
Matcha is a very fine powder that attracts moisture and static, so it clumps easily. Sift the dry powder, mix it with a little water into a smooth paste, then add the rest of the liquid. Pouring milk straight onto the powder easily leaves lumps.
Unopened, the pouch is nitrogen-flushed with an oxygen absorber (Ageless) inside that protects the tea. Once opened: close the pouch tightly right after use and press out the air. Keep it dry, dark and cool, away from strong smells, as the powder easily picks up odours. Moisture is matcha’s worst enemy, so always use a dry spoon.
The best-before date is printed on the pouch and applies to an unopened pouch kept cool and dark. We deliberately set a short date, because taste and colour are at their best while the tea is fresh. Once opened, aroma and colour decide; see the question about opened pouches.
The tea is freshest right after the pouch is opened, and aroma and colour then fade gradually. Try to finish an opened pouch within a few weeks. Close it well after each use and keep it cool, dry and dark, ideally in the fridge.
A 40 g pouch makes 20 cups with 2 g, or about 13 lattes with 3 g. At one cup a day it lasts just under three weeks.
In independent tests, matcha has contained about 15–20 mg of caffeine per gram. A cup with 2 g therefore contains about 30–40 mg, and a latte with 3 g about 45–60 mg. According to the Swedish Food Agency, a cup of brewed coffee contains about 70 mg. The content varies between teas. If you are sensitive to caffeine, use less powder and drink it earlier in the day.
A bamboo whisk, or chasen, gives a fine, dense foam when you mix matcha with water. For lattes and cold drinks, a battery-powered milk frother works well in a tall glass, and cold drinks can also be shaken in a jar with a lid. Always sift the powder first.
Orders placed before 13:30 CET are dispatched the same working day. Orders placed later, at weekends or on public holidays are handled on the next working day. Any specific pre-order information on a product takes precedence.
€4,90 to a pickup point · free from €79,90. Home delivery available; final price at checkout.
Shipping options and the exact cost are shown at checkout for your delivery address and order. Free-shipping thresholds can differ between markets. Check the displayed total before completing your purchase.
You have a 14-day right of withdrawal from the day you receive your order. Unopened pouches and unused tools in their original packaging can be returned; an opened pouch of matcha cannot be returned as it is a food product. Not your taste? Within 7 days of delivery we’ll swap it once for another tea – email help@matchatori.com. Contact us before sending anything and we will send instructions. Refunds go back to the original payment method. If you paid with Klarna, tell Klarna you are returning the item so the invoice is paused.
If a stock notification form is shown, choose the variant you want and enter your email address there. We’ll let you know when it’s back, but this is not a reservation and we can’t promise a date. Signing up does not place an order.
Yes, where stock allows. Choose the quantity on the product page and check it in your cart. Where a quantity discount applies, you can see the saving alongside your selection and in the cart.
Available offers depend on the products and quantity you choose. Your discount and final total are shown in the cart and checkout, so you can review them before paying.
Where optional accessories are shown, select the ones you want before adding the main product to your cart. Each selected accessory is added once, even if you choose several pouches of the main product. Check the quantities in your cart.
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