Our Story – The Journey to Matchatori

Matchatori was born from a journey, both literal and personal. It began when Anton, feeling a bit lost in life, booked a spontaneous solo trip to Japan. He had no idea what he was searching for, but once he arrived, matcha found him instead. From the quiet corners of traditional tea houses to the buzzing streets of Tokyo, he discovered something far deeper than a drink. He found a sense of direction.

Back home, Sasha already had a real love for matcha. She had embraced its energy, clarity, and health benefits for years. When Anton returned, their passion naturally grew into a shared mission. They wanted to bring authentic, high-quality matcha to people who value wellness, balance, and a closer connection to nature.

With Anton’s background as co-founder of a leading natural beverage brand in Sweden and Sasha’s lifelong dedication to holistic health, they decided to create Matchatori. Their goal was simple. Not just to sell matcha, but to honor its origins, purity, and purpose.

At Matchatori, we believe matcha is so much more than a trend. It is a ritual, a moment of calm, and a way to reconnect with nature. Whether you seek steady focus, natural energy, or a peaceful pause in your day, we are here to share the best matcha Japan has to offer.

Matchatori is also a reflection of our own journey and our belief in living with intention. We carefully source our matcha from the finest tea farms in Japan. Every leaf is grown with respect for tradition and with a commitment to quality. Every sip is an invitation to slow down, breathe, and bring a little more balance into your life.

We created Matchatori for people who want to experience matcha the way it was meant to be: pure, vibrant, and full of life. For those who appreciate small daily rituals. For those who care about what they consume and choose authenticity over shortcuts.

Welcome to Matchatori, matcha with purpose, created for those who seek something more.

With love and matcha,
// Anton and Sasha 💚

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