A practical guide to matcha: choose, prepare and store it

What matcha is

Matcha is finely ground Japanese green tea made from tencha. You whisk the powder into liquid rather than steeping leaves and removing them. This gives it a different texture and preparation method from a typical cup of loose-leaf tea.

All Matchatori matcha comes from Japan. Individual teas differ in origin, cultivar, processing and flavour. Product details are there to help you choose, not to turn every cup into an exam.

Choose for the way you drink

For matcha with water, look for that recommended use and compare the tasting notes. For latte, start with a tea whose flavour can come through your milk or plant-based drink. Ceremonial matcha can also be used in latte; the right choice depends on the result you prefer.

Grade labels are not a universal ranking. A more expensive tea is not automatically the best choice for every recipe. Our matcha guide offers a practical starting point.

Make a repeatable first cup

Sift the powder to break up dry clumps. For matcha with water, start with 2 g and 75 ml water at about 80°C. Mix with a little water first, then add the rest and whisk gently but quickly.

For a warm latte, try 3 g of matcha, 100 ml water and 100 ml milk. Taste before adding sweetener. A small scale makes the dose easier to repeat; a sieve, bowl and whisk help with the texture. Follow our step-by-step recipes for warm and iced variations.

Learn your preferences

Notice whether you enjoy a lighter or fuller cup, a soft nutty impression or fresher green notes. Tasting notes describe associations, not added flavourings. Umami refers to savoury fullness.

If something is off, change one part of the method. Try slightly cooler water for a harsh cup or a little less milk for a latte that tastes too mild. Comparing two teas with the same recipe can make the differences easier to notice.

Keep the powder dry and sealed

Close the pack promptly after use and store it away from light, heat, moisture and strong smells. Use a dry spoon. Follow the pack’s storage instructions and its printed best-before date.

If you refrigerate a sealed pack according to its guidance, let it reach room temperature before opening to reduce condensation. Do not assume a general article can guarantee extra months beyond the date on your particular batch.

Build a routine you enjoy

Start with one tea and a simple recipe, then explore at your own pace. For everyday questions about preparation, orders and delivery, visit our FAQ.