No 1. Deeply Roasted Hojicha Tea 40g

Special Tea Collection

(14)

€34,90

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At Matchatori we offer several matchas because, just like wine, each region and cultivar has its own flavour. Soil, climate and craftsmanship shape the taste – from soft and sweet to vibrant and mineral. Our range lets you explore Japan’s different terroirs, one bowl at a time.

Roasted tea made from pan-fired tea

Hojicha (焙じ茶) is Japanese green tea that has been roasted. The heat turns the leaves reddish brown and gives the tea a toasty, nutty aroma. It becomes softer and less bitter than the green tea it started as. This hojicha is ground to a powder, so you whisk it just like matcha.

Almost all green tea in Japan is steamed right after harvest. This tea starts instead as kamairicha (釜炒り茶), tea that is heated in an iron pan. That is unusual in Japan, and hojicha made from kamairicha is rarer still. The tea is heated twice: first in the pan, then roasted into hojicha.

No 1 is deeply roasted. The powder has a café au lait colour and a light note of sandalwood. It comes from Miyazaki on Kyushu, Japan's southernmost main island, harvested in 2025.

How to make it: Whisk 2 g of powder with 70 ml of water at 80 °C.

As a latte: Whisk 3–4 g with 80 ml of water at 80 °C and pour in milk. Dairy, oat, almond and soy all work.

Storage: An unopened pouch keeps for a year. Once opened, it tastes best within six weeks.

Anton & Sasha - the founders of Matchatori at the tea fields in Japan
Anton & Sasha - the founders of Matchatori at the tea fields in Japan

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OUR STORY

The Journey to Matchatori

Matchatori was born from a journey—both literal and personal. It all started when Anton, feeling lost in life, booked a spontaneous solo trip to Japan. He didn’t know what he was looking for, but once there, matcha found him. From the quiet corners of traditional tea houses to the vibrant streets of Tokyo, he discovered something more than just a drink—he found a way of life.