Matchatori
No 9. Mt Fuji Ceremonial Grade Matcha
€39,95
Unit price perA bold, character-rich matcha with a deep and unforgettable taste.
Yabukita is a classic Japanese tea cultivar often associated with sencha, but when crafted as matcha it reveals a completely different personality. This version, grown at the foot of Mt. Fuji, has a naturally mineral taste shaped by the region’s volcanic soil and pure mountain environment. The result is a fuller and more robust flavor compared to our smoother ceremonial blends.
From the first sip you notice its presence. It is not a delicate matcha. It has depth, warmth, and a satisfying richness that lingers in the best possible way. The subtle mineral notes give it a grounded, almost earthy elegance that makes it incredibly memorable.
Behind this matcha is the work of growers who tend each leaf with exceptional care throughout the year. Their craftsmanship brings out the unique character of Yabukita, highlighting its complexity and giving it a profile that stands apart from more traditional ceremonial matchas.
This is a matcha for those who want something distinctive, bold, and full of personality.
A cup with real depth, mineral clarity, and a flavor you will not forget.
No 9. Mt Fuji Ceremonial Grade Matcha
€39,95
Unit price perIn stock - Ready to be shipped
TLDR – How to choose the right matcha:
Beginners: No 1, No 2, No 4, No 10
Best for drinking straight: No 2, No 6, No 10
Mid-range favourites: No 4, No 5, No 9
Best budget options for lattes: No 3, No 12
Explore something new: No 7, No 8
Which matcha should I choose?
Matcha is a bit like wine. Its flavour is shaped by origin, cultivar, shading, weather and how the leaves are harvested and handled. Every detail influences the final taste, which is why each of our matchas has its own character.
All our matcha is high quality, so you can’t really go wrong. There is no “standard” matcha in our range. Each one offers a different expression, and we always recommend trying a few to find the style you enjoy most.
Higher-priced matcha usually reflects higher leaf quality and flavour depth, but your choice should also depend on how you plan to drink it.
If you’re new to matcha, here are the most approachable options:
No 1 Superior Ceremonial Grade – fresh, soft and elegant
No 2 Traditional Ceremonial Grade – creamy, round and nutty
No 4 Signature Ceremonial Grade – warm, nutty and balanced
No 10 Awakening Ceremonial Grade – naturally sweet, silky and very easy to enjoy straight or in a light latte
If you drink your matcha straight, consider these refined and more complex options:
No 2 Traditional Ceremonial Grade
No 6 Okumidori Ceremonial Grade
No 10 Awakening Ceremonial Grade – smooth, sweet and exceptionally delicious when enjoyed pure
If you want excellent quality at a mid-range price:
No 4 Signature Ceremonial Grade
No 5 Everyday Ceremonial Grade
No 9 Mt Fuji Ceremonial Grade
If you want a good matcha for lattes at a lower price:
No 3 Latte Grade Matcha
No 12 Signature Latte Grade Matcha
If you want to explore something new and discover unique cultivars:
No 7 Tsuyuhikari Ceremonial Grade – bright and clean
No 8 Yabukita Ceremonial Grade – bold and aromatic
A bold, character-rich matcha with a deep and unforgettable taste.
Yabukita is a classic Japanese tea cultivar often associated with sencha, but when crafted as matcha it reveals a completely different personality. This version, grown at the foot of Mt. Fuji, has a naturally mineral taste shaped by the region’s volcanic soil and pure mountain environment. The result is a fuller and more robust flavor compared to our smoother ceremonial blends.
From the first sip you notice its presence. It is not a delicate matcha. It has depth, warmth, and a satisfying richness that lingers in the best possible way. The subtle mineral notes give it a grounded, almost earthy elegance that makes it incredibly memorable.
Behind this matcha is the work of growers who tend each leaf with exceptional care throughout the year. Their craftsmanship brings out the unique character of Yabukita, highlighting its complexity and giving it a profile that stands apart from more traditional ceremonial matchas.
This is a matcha for those who want something distinctive, bold, and full of personality.
A cup with real depth, mineral clarity, and a flavor you will not forget.
-
Net weight
40g
-
Harvest
First harvest (Ichibancha)
-
Cultivars
Yabukita
Matchatori
Bad Matcha
OUR PROMISE
Vibrant green matcha
Matcha specifications
Find out more about this matcha, where it comes from and how to enjoy it at its best.
Product name
No 9. Mt Fuji Ceremonial Grade Matcha
Net weight
40g
Area
Harvest
First harvest (Ichibancha)
Cultivars
Yabukita
Best for
Usucha (thin tea) & Lattes
Energize, Focus, and Thrive
How to use Matchatori
Step 1
Add 1/2 teaspoon (approximately 2g) of matcha into a bowl. While sifting is usually suggested to achieve a smooth and clump-free consistency, Matchatori’s incredibly fine powder is crafted to be whisked easily without the need for sifting, saving you time while still delivering a perfect result.
Step 2
Pair tThe preferred matcha whisking technique is the "M" or "W" motion, where you whisk briskly in a zigzag pattern using light wrist movements to create a smooth, frothy layer with no clumps or large bubbles.ext with an image to focus on your chosen product, collection, or blog post.
Step 3
If you prefer a lighter consistency, add more water, or for a creamier texture, use your favorite milk—whether dairy or plant-based. Stir thoroughly to ensure a smooth blend, then take a moment to savor and enjoy your matcha!
Volcanic Soil & Mineral Balance
THE ORIGIN OF MATCHATORI
Fuji Shizuoka, Japan
Frequently asked questions
Matcha is a finely ground powder made from shade grown green tea leaves.
Unlike regular tea, where the leaves are steeped and then removed, matcha is whisked directly into water so you drink the entire leaf and all of its natural nutrients and antioxidants.
Good matcha has a bright, vivid green color and a smooth, silky texture. The taste should be rich and naturally sweet with a gentle umami and very little bitterness.
Most importantly, true matcha always comes from Japan. Every Matchatori blend meets these standards, made with care and attention to quality from start to finish.
Both come from the same plant but are grown and enjoyed in different ways. Matcha is shade grown, which increases its chlorophyll and amino acids and gives it a deeper flavor and more nutrients.
It is also consumed as a powder, meaning you drink the entire leaf. Regular green tea is steeped in water, so you only get part of the leaf’s natural benefits.
We focus entirely on high quality matcha and offer a range of ceremonial grade options to suit different preferences. Most of our matchas come from the first harvest, which ensures exceptional color, aroma and taste.
We also offer a few premium latte grade matchas made from either first and second or pure second harvests, perfect for everyday lattes.
Our matcha comes directly from family owned farms across Japan in Kagoshima, Yame, Fuji Shizuoka and Asahina Shizuoka.
Each region has its own unique character and flavor, and our family of tea growers continues to grow as we discover new partners and harvests.
Ceremonial grade is the highest quality, bright in color and smooth in taste, made for traditional preparation with just water.
Premium or latte grade is slightly less delicate but still smooth and flavorful, perfect for lattes and everyday drinking.
Culinary grade is more robust and slightly bitter, ideal for recipes, desserts or smoothies.
A bamboo whisk helps you create the smooth and frothy texture that makes matcha so special. While a milk frother or blender also works well, a chasen gives a finer, more even foam and a more authentic experience. The most important thing is to enjoy the ritual in a way that feels right for you.