{"product_id":"no-1-deeply-roasted-hojicha-tea","title":"No 1. Deeply Roasted Hojicha Tea 40g","description":"\u003ch2\u003eRoasted tea made from pan-fired tea\u003c\/h2\u003e\n\u003cp\u003eHojicha (焙じ茶) is Japanese green tea that has been roasted. The heat turns the leaves reddish brown and gives the tea a toasty, nutty aroma. It becomes softer and less bitter than the green tea it started as. This hojicha is ground to a powder, so you whisk it just like matcha.\u003c\/p\u003e\n\u003cp\u003eAlmost all green tea in Japan is steamed right after harvest. This tea starts instead as kamairicha (釜炒り茶), tea that is heated in an iron pan. That is unusual in Japan, and hojicha made from kamairicha is rarer still. The tea is heated twice: first in the pan, then roasted into hojicha.\u003c\/p\u003e\n\u003cp\u003eNo 1 is deeply roasted. The powder has a café au lait colour and a light note of sandalwood. It comes from Miyazaki on Kyushu, Japan's southernmost main island, harvested in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to make it:\u003c\/strong\u003e Whisk 2 g of powder with 70 ml of water at 80 °C.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a latte:\u003c\/strong\u003e Whisk 3–4 g with 80 ml of water at 80 °C and pour in milk. Dairy, oat, almond and soy all work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e An unopened pouch keeps for a year. Once opened, it tastes best within six weeks.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":55030000681285,"sku":"ST-001","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Deeply_Roasted_Hojicha_from_Matchatori_1.jpg?v=1763041922","url":"https:\/\/matchatori.com\/en-sv\/products\/no-1-deeply-roasted-hojicha-tea","provider":"Matchatori","version":"1.0","type":"link"}