{"title":"Matcha","description":"","products":[{"product_id":"superior-ceremonial-grade-matcha-tea","title":"No 1. Superior Ceremonial Grade Matcha 40g","description":"\u003cp\u003eThis superior ceremonial-grade matcha showcases the finest tea cultivation in Kagoshima. Grown in fertile volcanic soil and meticulously processed, it offers exceptional purity, depth, and refinement.\u003c\/p\u003e\n\u003cp\u003eWith a smooth, creamy mouthfeel, it delivers a perfect balance of umami, gentle bitterness, and natural sweetness. Its vibrant green color reflects its premium quality, while notes of artichoke, moss, and young greens, with a hint of toasted hazelnut, create a complex yet delicate flavor.\u003c\/p\u003e\n\u003cp\u003eAs one of the highest-quality matcha offerings, this luxurious ceremonial-grade matcha is crafted for those who seek an authentic, elevated tea experience. Its silky texture and deep, lingering finish make it perfect for traditional whisked matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile:\u003c\/strong\u003e Delicate | Refined | Creamy\u003cbr\u003e\u003cstrong\u003eAromatic Notes\u003c\/strong\u003e: Moss | Young Greens | Hazelnut\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":53992603877701,"sku":"M-001","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Superior_Ceremonial_Grade_Matcha_from_Matchatori_1.jpg?v=1763756812"},{"product_id":"traditional-ceremonial-grade-matcha","title":"No 2. Traditional Ceremonial Grade Matcha 40g","description":"\u003cp\u003e\u003cstrong\u003eBest before 31 January 2027, but the matcha keeps well for another 6–12 months, even longer if stored in the fridge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"98\" data-end=\"350\"\u003eA premium ceremonial matcha with a rich and aromatic character. Its balanced intensity and deep umami create a smooth, full-bodied flavor that feels incredibly creamy from the very first sip. This is the kind of matcha that leaves a lasting impression.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"688\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe aroma is gentle yet complex, with soft floral and vegetal notes supported by light nutty undertones and a subtle roasted touch. Hints of fruitiness, fresh grass, and warm wood add even more depth, making the experience both comforting and layered. Every sip offers a creamy texture, a round flavor, and a beautiful sense of balance.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":53994227138885,"sku":"M-002","price":329.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Traditional_Ceremonial_Grade_Matcha_from_Matchatori.jpg?v=1763756829"},{"product_id":"latte-grade-matcha","title":"No 3. Latte Grade Matcha 40g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eLatte Grade Matcha is a refined matcha from Yame with a gentle balance of umami and light bitterness. It has a smooth, creamy mouthfeel and a fresh, clean flavor. Notes of white flowers and spring vegetables lift the profile, while a hint of minerality adds depth and a long, elegant finish.\u003c\/p\u003e\n\u003cp\u003eThis matcha is made for versatility and is bold enough to shine in lattes. With its accessible price and high quality, it is a perfect starting point for anyone new to matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile:\u003c\/strong\u003e Creamy | Floral | Vegetal\u003cbr\u003e\u003cstrong\u003eAromatic Notes:\u003c\/strong\u003e Spring Vegetables | White Flowers | Minerality\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":53994227728709,"sku":"M-003","price":199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Lattel_Grade_Matcha_from_Matchatori.jpg?v=1763756986"},{"product_id":"signature-ceremonial-grade-matcha","title":"No 4. Signature Ceremonial Grade Matcha 40g","description":"\u003cp\u003eSignature Ceremonial Grade Matcha is a single-cultivar Saemidori tea from Yame, Japan, harvested during the first flush in May. It has a naturally sweet, smooth profile with rich umami.\u003c\/p\u003e\u003cp\u003eThe flavour is mellow, with light nutty notes and a creamy finish. Start with 2–3 g for matcha with water, or use 5 g for a rich latte, then adjust to your taste.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":54963163332933,"sku":"M-004","price":399.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Signature_Ceremonial_Grade_Matcha_from_Matchatori.jpg?v=1763756648"},{"product_id":"no-5-everyday-ceremonial-grade-matcha-40g","title":"No 5. Everyday Ceremonial Grade Matcha 40g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eBest before 31 December 2026, but the matcha keeps well for another 6–12 months, even longer if stored in the fridge. \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe perfect everyday matcha! With an unbeatable price this ceremonial matcha is a combination of the first and second harvest. \u003cbr\u003e\u003cbr\u003eOur Everyday Ceremonial Grade Matcha is made from single estate yabukita tea leaves from a family owned farm. This matcha offers a well balanced flavor with nutty tones and low bitterness.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":54971557806405,"sku":"M-005","price":399.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Everyday_Ceremonial_Grade_Matcha_from_Matchatori.jpg?v=1763756543"},{"product_id":"signature-latte-grade","title":"No 12. Signature Latte Grade 40g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBlended from first and second harvest tencha grown in Yame, Fukuoka, this matcha delivers a smooth, toasty flavor with rich umami, gentle sweetness, and a refreshing finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe leaves are lightly roasted to add warmth and depth while keeping the taste clean. Crafted to shine in a latte, it also makes for a refined and balanced usucha (thin, straight matcha).\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56126721622341,"sku":"M-012","price":299.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/SignatureLatteGradeMatchafromMatchatori.jpg?v=1763109199"},{"product_id":"no-10-awakening-ceremonial-grade-matcha","title":"No 10. Awakening Ceremonial Grade Matcha 40g","description":"\u003cp\u003eIn collaboration with Stella Parnevik, we created Awakening, a first harvest ceremonial matcha from Asahina in Shizuoka. Grown in one of Japan’s most respected tea regions, it has a vibrant green colour and a smooth, refined taste.\u003c\/p\u003e\n\u003cp\u003eAwakening is about taking your time. It turns your daily cup into a calm moment, an invitation to slow down before the day begins.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56206576550213,"sku":"M-010","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/AwakeningCeremonialGradeMatchaTeafromMatchatori.jpg?v=1770229626"},{"product_id":"no-6-okumidori-ceremonial-grade-matcha-40g","title":"No 6. Okumidori Ceremonial Grade Matcha 40g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eBest before 31 January 2027, but the matcha keeps well for another 6–12 months, even longer if stored in the fridge. \u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eA rare and exceptionally refined ceremonial matcha grown at the foot of Japan’s most iconic mountain.\u003c\/p\u003e\n\u003cp\u003eThis Okumidori variety comes from a restored tea field surrounded by forest and enriched by Mt. Fuji’s pure air and volcanic soil. The result is a matcha with deep umami, a smooth and creamy taste, and a vibrant aroma with real complexity.\u003c\/p\u003e\n\u003cp\u003eEach harvest develops its own unique character. Like wine, you can enjoy the natural flavor variations from year to year and experience the dedication of the producers in every sip.\u003c\/p\u003e\n\u003cp\u003eWhile Matchatori offers different origins, this is one of our most exclusive matchas. It is carefully grown leaf by leaf by passionate farmers who pursue the highest possible quality.\u003c\/p\u003e\n\u003cp\u003eA perfect choice if you want a luxurious, aromatic, and beautifully balanced matcha with exceptional depth.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56214282469701,"sku":"M-006","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/OkumidoriCeremonialGradeMatchafromMatchatori.jpg?v=1763109218"},{"product_id":"no-7-tsuyuhikari-ceremonial-grade-matcha-40g","title":"No 7. Tsuyuhikari Ceremonial Grade Matcha 40g","description":"\u003cp\u003eA bright, refreshing matcha that captures the aroma and color of Shizuoka in every cup.\u003c\/p\u003e\n\u003cp\u003eThis Tsuyuhikari variety is grown in Shizuoka Prefecture at the foot of Mt. Fuji, one of Japan’s most celebrated tea regions. The producers have crafted it with remarkable balance: vivid color, fragrant aroma, and a clean, refreshing taste with a gentle touch of sweetness. It is an ideal choice for your morning matcha, especially if you enjoy a lighter and more uplifting profile.\u003c\/p\u003e\n\u003cp\u003eEvery leaf reflects the dedication and careful work of the growers who tend the fields throughout the year. The result is a matcha that showcases the natural purity of Mt. Fuji’s environment and the nuance that passionate, small-scale producers bring out in the Tsuyuhikari cultivar.\u003c\/p\u003e\n\u003cp\u003eA bright, elegant, and refreshing matcha that lets you experience the true character of Shizuoka — a perfect daily matcha with exceptional clarity and charm.\u003cbr\u003e\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56214287024453,"sku":"M-007","price":499.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/TsuyuhikariCeremonialGradeMatchaFromMatchatori_e66b17ee-d0f8-46a0-8ad6-abdd1eaba368.jpg?v=1763109248"},{"product_id":"no-8-yabukita-ceremonial-grade-matcha-40g","title":"No. 8 Yabukita Ceremonial Grade Matcha 40g","description":"\u003cp\u003eA bold and memorable matcha with a deep, addictive flavor.\u003c\/p\u003e\n\u003cp\u003eYabukita is best known as a sencha variety, yet it reveals a completely new side when crafted as matcha. Growing at the foot of Mt. Fuji gives it a striking depth and a naturally rich character that stands out immediately. The first sip has a satisfying fullness, followed by an unforgettable flavor that keeps you coming back for more.\u003c\/p\u003e\n\u003cp\u003eThis matcha is carefully cultivated by dedicated growers who tend each leaf with precision throughout the year. Their skill brings out the complexity and nuance hidden within the Yabukita cultivar, creating a matcha that is both powerful and beautifully balanced.\u003c\/p\u003e\n\u003cp\u003eAlthough Matchatori works with several origins, this Yabukita is one of the most distinctive in our collection. It captures the strength of Mt. Fuji’s terroir and the passion of the producers who elevate this classic Japanese variety into something truly special.\u003c\/p\u003e\n\u003cp\u003eA deep, bold, and addictive matcha for those who appreciate intensity and craftsmanship in every cup.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56214292136261,"sku":"M-008","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/YabukitaCeremonialGradeMatchafromMatchatori.jpg?v=1763109268"},{"product_id":"no-9-mt-fuji-ceremonial-grade-matcha","title":"No 9. Mt Fuji Ceremonial Grade Matcha","description":"\u003cp\u003eA bold, character-rich matcha with a deep and unforgettable taste.\u003c\/p\u003e\n\u003cp\u003eYabukita is a classic Japanese tea cultivar often associated with sencha, but when crafted as matcha it reveals a completely different personality. This version, grown at the foot of Mt. Fuji, has a naturally mineral taste shaped by the region’s volcanic soil and pure mountain environment. The result is a fuller and more robust flavor compared to our smoother ceremonial blends.\u003c\/p\u003e\n\u003cp\u003eFrom the first sip you notice its presence. It is not a delicate matcha. It has depth, warmth, and a satisfying richness that lingers in the best possible way. The subtle mineral notes give it a grounded, almost earthy elegance that makes it incredibly memorable.\u003c\/p\u003e\n\u003cp\u003eBehind this matcha is the work of growers who tend each leaf with exceptional care throughout the year. Their craftsmanship brings out the unique character of Yabukita, highlighting its complexity and giving it a profile that stands apart from more traditional ceremonial matchas.\u003c\/p\u003e\n\u003cp\u003eThis is a matcha for those who want something distinctive, bold, and full of personality.\u003cbr\u003eA cup with real depth, mineral clarity, and a flavor you will not forget.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56214318252357,"sku":"M-009","price":399.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/MtFujiCeremonialGradeMatchafromMatchatori.jpg?v=1763109283"},{"product_id":"4x-mt-fuji-ceremonial-grade-bundle","title":"4x Mt Fuji Ceremonial Grade Bundle","description":"\u003cp data-start=\"178\" data-end=\"244\"\u003e\u003cstrong\u003eGet 4x Mt Fuji Ceremonial Grade Matcha 40g at an unbeatable price \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA bold, character-rich matcha with a deep and unforgettable taste.\u003c\/p\u003e\n\u003cp data-start=\"246\" data-end=\"626\"\u003eYabukita is a classic Japanese tea cultivar often associated with sencha, but when crafted as matcha it reveals a completely different personality. This version, grown at the foot of Mt. Fuji, has a naturally mineral taste shaped by the region’s volcanic soil and pure mountain environment. The result is a fuller and more robust flavor compared to our smoother ceremonial blends.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"891\"\u003eFrom the first sip you notice its presence. It is not a delicate matcha. It has depth, warmth, and a satisfying richness that lingers in the best possible way. The subtle mineral notes give it a grounded, almost earthy elegance that makes it incredibly memorable.\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"1173\"\u003eBehind this matcha is the work of growers who tend each leaf with exceptional care throughout the year. Their craftsmanship brings out the unique character of Yabukita, highlighting its complexity and giving it a profile that stands apart from more traditional ceremonial matchas.\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1340\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis is a matcha for those who want something distinctive, bold, and full of personality.\u003cbr data-start=\"1264\" data-end=\"1267\"\u003eA cup with real depth, mineral clarity, and a flavor you will not forget.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56968256684357,"sku":null,"price":899.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/MtFujiCeremonialBundle_1.jpg?v=1769255735"},{"product_id":"traditional-ceremonial-grade-matcha-1kg","title":"Traditional Ceremonial Grade Matcha 1kg","description":"","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":57859707732293,"sku":"MB-002","price":4187.0,"currency_code":"SEK","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/collections\/Good_Matcha_-_Matchatori.jpg?v=1765049265","url":"https:\/\/matchatori.com\/en-sv\/collections\/matcha-1.oembed","provider":"Matchatori","version":"1.0","type":"link"}