{"title":"The Japanese Tea Day","description":"\u003cp\u003eOn 31 October Japan celebrates Japanese Tea Day. We celebrate with four of our matchas.\u003c\/p\u003e","products":[{"product_id":"traditional-ceremonial-grade-matcha","title":"No 2. Traditional Ceremonial Grade Matcha 40g","description":"\u003cp\u003e\u003cstrong\u003eBest before 31 December 2026, but the matcha keeps well for another 6–12 months, even longer if stored in the fridge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"98\" data-end=\"350\"\u003eA premium ceremonial matcha with a rich and aromatic character. Its balanced intensity and deep umami create a smooth, full-bodied flavor that feels incredibly creamy from the very first sip. This is the kind of matcha that leaves a lasting impression.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"688\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe aroma is gentle yet complex, with soft floral and vegetal notes supported by light nutty undertones and a subtle roasted touch. Hints of fruitiness, fresh grass, and warm wood add even more depth, making the experience both comforting and layered. Every sip offers a creamy texture, a round flavor, and a beautiful sense of balance.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":53994227138885,"sku":"M-002","price":329.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Traditional_Ceremonial_Grade_Matcha_from_Matchatori.jpg?v=1763756829"},{"product_id":"latte-grade-matcha","title":"No 3. Latte Grade Matcha 40g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eLatte Grade Matcha is a refined matcha from Yame with a gentle balance of umami and light bitterness. It has a smooth, creamy mouthfeel and a fresh, clean flavor. Notes of white flowers and spring vegetables lift the profile, while a hint of minerality adds depth and a long, elegant finish.\u003c\/p\u003e\n\u003cp\u003eThis matcha is made for versatility and is bold enough to shine in lattes. With its accessible price and high quality, it is a perfect starting point for anyone new to matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile:\u003c\/strong\u003e Creamy | Floral | Vegetal\u003cbr\u003e\u003cstrong\u003eAromatic Notes:\u003c\/strong\u003e Spring Vegetables | White Flowers | Minerality\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":53994227728709,"sku":"M-003","price":199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Lattel_Grade_Matcha_from_Matchatori.jpg?v=1763756986"},{"product_id":"no-5-everyday-ceremonial-grade-matcha-40g","title":"No 5. Everyday Ceremonial Grade Matcha 40g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eBest before 31 December 2026, but the matcha keeps well for another 6–12 months, even longer if stored in the fridge. \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe perfect everyday matcha! With an unbeatable price this ceremonial matcha is a combination of the first and second harvest. \u003cbr\u003e\u003cbr\u003eOur Everyday Ceremonial Grade Matcha is made from single estate yabukita tea leaves from a family owned farm. This matcha offers a well balanced flavor with nutty tones and low bitterness.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":54971557806405,"sku":"M-005","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Everyday_Ceremonial_Grade_Matcha_from_Matchatori.jpg?v=1763756543"},{"product_id":"no-6-okumidori-ceremonial-grade-matcha-40g","title":"No 6. Okumidori Ceremonial Grade Matcha 40g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eBest before 30 November, but the matcha keeps well for another 6–12 months, even longer if stored in the fridge. \u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eA rare and exceptionally refined ceremonial matcha grown at the foot of Japan’s most iconic mountain.\u003c\/p\u003e\n\u003cp\u003eThis Okumidori variety comes from a restored tea field surrounded by forest and enriched by Mt. Fuji’s pure air and volcanic soil. The result is a matcha with deep umami, a smooth and creamy taste, and a vibrant aroma with real complexity.\u003c\/p\u003e\n\u003cp\u003eEach harvest develops its own unique character. Like wine, you can enjoy the natural flavor variations from year to year and experience the dedication of the producers in every sip.\u003c\/p\u003e\n\u003cp\u003eWhile Matchatori offers different origins, this is one of our most exclusive matchas. It is carefully grown leaf by leaf by passionate farmers who pursue the highest possible quality.\u003c\/p\u003e\n\u003cp\u003eA perfect choice if you want a luxurious, aromatic, and beautifully balanced matcha with exceptional depth.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56214282469701,"sku":"M-006","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/OkumidoriCeremonialGradeMatchafromMatchatori.jpg?v=1763109218"},{"product_id":"haru-matcha-bowl-whisk-holder-purple","title":"Haru Matcha Bowl \u0026 Whisk Holder Purple","description":"\u003cp data-start=\"317\" data-end=\"597\"\u003eThis handcrafted matcha bowl is shaped and glazed entirely by hand, giving it a depth and character that cannot be replicated by machines. The soft purple glaze settles beautifully across the surface, creating gentle shifts in tone that reflect the movement of the artisan’s hands.\u003c\/p\u003e\n\u003cp data-start=\"599\" data-end=\"847\"\u003eIts organic curves fit naturally in your hands, making the act of preparing matcha feel slower, more intentional, and more grounded. Whether used every morning or reserved for your most peaceful moments, the bowl adds a sense of calm to the ritual.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"1143\"\u003eBecause each piece is handmade and hand-glazed, subtle variations in color, shape, and texture are part of its charm. No two bowls are ever identical — the one you receive is truly one-of-a-kind. Designed to be both functional and beautiful, it transforms matcha preparation into an experience.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56589741031749,"sku":"B-018","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Haru_Matcha_Bowl_Whisk_Holder_Purple_1.jpg?v=1770228589"},{"product_id":"haru-matcha-bowl-whisk-holder-blue","title":"Haru Matcha Bowl \u0026 Whisk Holder Blue","description":"\u003cp data-start=\"274\" data-end=\"505\"\u003eThis matcha bowl is crafted by hand and finished with a smooth, hand-glazed surface that gives every piece its own character. The gentle curves and soft blue tone create a calm \u0026amp; refined feel. Perfect for your daily matcha ritual.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"674\"\u003eBecause each bowl is individually shaped and glazed, no two pieces are exactly alike. Subtle variations in color, texture, and form make your bowl truly one-of-a-kind.\u003c\/p\u003e\n\u003cp data-start=\"676\" data-end=\"766\"\u003eA functional and beautiful piece designed to elevate the way you prepare and enjoy matcha.\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56589742342469,"sku":"B-019","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Haru_Matcha_Bowl_Whisk_Holder_Blue_1.jpg?v=1770228611"},{"product_id":"shibui-ku-matcha-bowl-grey","title":"Shibui Ku Matcha Bowl Pink","description":"","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56601393627461,"sku":"B-008","price":199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/ShibuiKuMatchaBowlPink.jpg?v=1765384626"},{"product_id":"matchatori-basic-bundle","title":"Matchatori Basic Bundle","description":"\u003cp\u003e\u003cstrong\u003eThis bundle contains the most essential things to make a great matcha. \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e1 Traditional Ceremonial Grade Matcha 40g\u003cbr\u003e1 Matcha Whisk\u003cbr\u003e1 Matcha Whisk Holder\u003c\/p\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":56629592588613,"sku":null,"price":599.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/Basic_Bundle_from_Matchatori.jpg?v=1789433827"},{"product_id":"the-japanese-tea-day-bundle","title":"The Japanese Tea Day Bundle","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eWe set short best-before dates on purpose. One bag in this bundle is best before the end of November and two before the end of December. However, they keep well for at least another 6–12 months.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e31 October is Japanese Tea Day. We celebrate with three of our favourite matchas, each sourced directly from the family farms we've built relationships with over years of traveling to Japan. No blends, no shortcuts.\u003c\/p\u003e\n\u003cp\u003eStart with \u003cstrong\u003eNo. 2 Traditional Ceremonial Grade Matcha\u003c\/strong\u003e, a smooth and balanced classic from Yame. Keep \u003cstrong\u003eNo. 5 Everyday Ceremonial Grade\u003c\/strong\u003e close at hand: accessible and gently sweet, for the bowls you whisk without a second thought. And take your time with \u003cstrong\u003eNo. 6 Okumidori Ceremonial Grade\u003c\/strong\u003e, a deep and round matcha full of umami, grown in Fuji.\u003c\/p\u003e\n\u003cp\u003eThree matchas. One day to celebrate Japanese tea.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo. 2 Traditional Ceremonial Grade Matcha, 40g\u003c\/li\u003e\n\u003cli\u003eNo. 5 Everyday Ceremonial Grade Matcha, 40g\u003c\/li\u003e\n\u003cli\u003eNo. 6 Okumidori Ceremonial Grade Matcha, 40g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matchatori","offers":[{"title":"Default Title","offer_id":59845784011077,"sku":null,"price":699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7408\/1605\/files\/The_Japanese_Tea_Day_Bundle.jpg?v=1792619222"}],"url":"https:\/\/matchatori.com\/collections\/japanese-tea-day.oembed","provider":"Matchatori","version":"1.0","type":"link"}